Jump Start Your Book Sales
Turn yourself into a marketing master and make tens of thousands of extra dollars with the ideas in this one-of-a-kind resource. Get your books into catalogs, rack up lucrative bulk premium sales, and do author signings and radio interviews that get outrageous results. Find the secret to generating tons of free publicity, then discover how to capitalize on it. Add to that insider information on how to make the Internet a fabulous sales generator, penetrate libraries, sell to book clubs, and get onto the QVC Home Shopping Network - and you can't do without this guide.
On Target
The first behind-the-scenes look at the stunning success of America’s hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton’s, Target has grown to become America’s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company’s easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships–with designers like Michael Graves, Mossimo, and Todd Oldham–have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever...
On Target 
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Smart Marketing
Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but aren't packed with real ideas that will increase their profits. Here's a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition. Smart Marketing: 52 Brilliant Tips& Techniques to Boost Your Profits and Expand Your Business is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully run their businesses. Each chapter of Smart Marketing focuses on an innovative, cost-effective idea that will solve problems, get customer commitment and lead to an increase in sales. Readers will learn the benefits of:
-- Getting testimonial letters from clients -- Selling with seminars -- Holding contests -- Using postcards to get new customers -- Maximizing coverage on radio, cable TV, and the yellow...
Smart Marketing
Discount sales > Smart Marketing