The Force
In this fascinating book, reporter David Dorsey turns a year on the Xerox sales force into an emotionally charged human drama.
Introduction to the Devout Life
INTRODUCTION TO THE DEVOUT LIFE presents the correspondence of Saint Francis de Sales, a popular 16th-century minister. His precise, straightforward style and compassionate, humanistic message make his work surprisingly modern. Passages from his letters are organized as one message addressed to the allegorical character Philothea (which means lover of God). Most outstanding is de Sales` discussion of how to live a holy life in the secular world, which includes prayers and devotions.
Introduction to the Devout Life
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Smart Marketing
Business owners are tired of those mundane, run-of-the-mill marketing books that tall a great talk but aren't packed with real ideas that will increase their profits. Here's a book that will put the zing into their businesses and teach them to outsmart and outmarket their competition. Smart Marketing: 52 Brilliant Tips& Techniques to Boost Your Profits and Expand Your Business is a fast-paced look at sales and marketing that will teach both novice and seasoned marketers, salespeople and business owners 52 tricks -- one a week for an entire year! -- to creatively and successfully run their businesses. Each chapter of Smart Marketing focuses on an innovative, cost-effective idea that will solve problems, get customer commitment and lead to an increase in sales. Readers will learn the benefits of:
-- Getting testimonial letters from clients -- Selling with seminars -- Holding contests -- Using postcards to get new customers -- Maximizing coverage on radio, cable TV, and the yellow...
Smart Marketing
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